That is the whole of it. Everything below is what the promise costs us, and why we think it is worth paying.
Nobody in the aisle is advocating for you. Working out what belongs in food and what is there to cut a cost got quietly handed to the person buying it, in six point type, at the end of a working day.
We would rather do that work and be accountable for the answer. If something is in our bread, we can tell you why it is there and what it is doing.
It is not a focus group or a margin sheet that decides. It is our own table, every week. If we would not put a loaf in front of our child, it does not go out of the door.
If we are eating it, he is eating it. That is the test.
People skip bread to feel better. They have been told carbs are the problem, when the problem was what happened to the loaf on the way to the shelf.
We would like to hand bread back: something that carries you through the morning instead of something you apologise for eating.
Right now the cheaper choice is the worse one, and that falls hardest on the families with the least room to choose. We are one small bakery and we cannot fix that.
What we can do is refuse to pretend it is fine, and refuse to take the shortcut just because everyone else has.
Before the shelf life, before the margin, before how quickly we could turn the oven around. Three loaves, twenty dollars, and you can hold us to it.
Start with the $20 Trial Pack